Brand Guidelines

The Richmond Group of Charities

The Richmond Group of Charities is a coalition of the leading health and social care organisations in the voluntary sector. Their aim is to change the way people with long-term conditions use services provided by the health and care system. The client required an identity and a set of brand guidelines for in-house designers and suppliers to create unified design across print and web. The guidelines are rigid enough to ensure a cohesive brand is followed, but also offer the end-user creative freedom.

Designed when at Oyster


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